When it comes to web design, there is a lot more to think about than simply colours, layout and graphics.

Use the web to communicate

Paying a designer to produce a static website (with a good splattering of Flash) might give you a great looking website which you are always proud to show off to your employees and friends. But how effective will all this Flash be? Your approach to the web should be a communications tool that meets the needs of marketing, sales and most importantly customer relations.