News out this week highlighted the importance of finding the right partner for your internet marketing and search engine optimisation (SEO). The consequences of making the wrong decision and hiring someone who turns out to use techniques, known in the trade as blackhat practises, can have dire consequences. Blackhat techniques include keyword stuffing, the use of doorway pages, invisible text, multiple domains, duplicated content and many others, in an attempt to trick search engines to place websites higher up the results.